Introducing Three Great Solutions
To Help Your Business WIN
Ignite your business! Attract and retain the best talent, stand out from your competitors, and find and delight your ideal customers.
Key Message Copy Platform
It’s a simple fact: When customers are presented with unclear, inconsistent, conflicting, or muddled marketing messages, they instinctively say “no,” and move on. However, creating consistent key messages can be one of the most difficult marketing chores. You’re under the gun to create a sales letter here, an e-blast there… and it’s hard to ensure all your messages are on the same “page.” The solution? Let Michael create a Key Message Platform for your business that includes an in-depth analysis of your firm’s “audience,” and a full array of strong, consistent, benefit-driven messages to help your business win.
Website Content Analysis
Take a look at your firm’s website – your 24-hour “silent salesperson” and key representative – because before deciding to do business with you, that’s often the first thing your ideal prospects will check. How will they assess your site, especially in comparison with your competitors’? With luck, your web designer has given you a beautiful, technically-sound site… but if the content is weak, confusing, or riddled with errors, your site simply won’t represent you well. It won’t work! Michael’s 35-Point Checklist and 5-Cs Copy Analysis will help your site compete with the best content on the web – and win.
Case Study Testimonials
Who can resist a good story? We read our favorite novels and watch our favorite shows and movies over and over. But neuroscientists note that tales do far more than entertain us: they have the power to deeply influence our beliefs and decisions by appealing to our emotions and our capacity for empathy. Why not put this power to work for your business? Case Studies are stories about how your best customers found great solutions to thorny problems by doing business with you. They're "super testimonials!" Michael’s a master storyteller (and empathy expert). Let him craft the tales that help your firm win.
Planning your budget? For a list of the "going rates" for today's most sought-after copywriting projects, CLICK HERE
MAKES MY BUSINESS STAND OUT
Only Michael Hume can take my jumbled thoughts and random musings and weave them into a great story that makes my business stand out in a crowded marketplace.
Truly what I was looking for
Here is what you get when you hire Michael: that satisfying feeling that you can check off another item on your to do list. Michael takes what to me is difficult and frustrating and turns in copy that is truly what I was looking for. Thank you Michael!
CONTENT IS KING... AND MICHAEL HUME WEARS THE CROWN
We hired Michael to write case studies for our Agency... From the interview process with our clients through to the final product, Michael was a true professional. We are extremely pleased with the quality of his work.
Michael edited a technical article I wrote and (made) a vast improvement... I have gotten several compliments on what WE wrote.
SUCH A BEAUTIFUL GIFT
Michael truly has a way with words! His novel The 95th Christmas is richly written with a beautiful message that warms the heart. It was such a beautiful gift to give.
He turns "a bunch of text" into readable, happy information
I've worked with Michael Hume on several projects, and I am totally enamored with his ease of turning "a bunch of text" into readable happy information that is interesting - and keeps you reading.
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