Great Copywriting Ignites Your Business

.... Whoever Has The Best Words WINS!

Every business depends on words.  Great words can help you attract and excite your team members, differentiate yourself from your competitors, and (most importantly) find and delight your ideal customers.

Senior Author Michael Hume brings more than 40 years of professional writing experience to your business.  He knows how to tell your story – how to sell your story – to inspire your ideal audience and ignite your business.

Business is a cage fight. Brand X is out there, hoping to recruit your best employees, win your ideal customers, and beat you to the bottom line.  Get Michael on your team today… because, in business, whoever has the best words wins.

Introducing Three Great Solutions
To Help Your Business WIN

Ignite your business!  Attract and retain the best talent, stand out from your competitors, and find and delight your ideal customers.

Michael D. Hume, M.S.

Michael D. Hume, M.S.

Publish An eNewsletter

As a business professional, you know you need to stay in front of your customers and prospects… to establish yourself as the expert in your industry… and consistency is key.  Your message needs to be helpful, upbeat, even fun – and it needs to arrive in your reader’s inbox every week or month, without fail.  Michael can create that consistent, positive presence for you with a professionally-written eNewsletter your readers will look forward to getting on a regular basis.  Keep yourself (and your expertise) in front of folks in a helpful, consistent, fun-to-read and non-selly way… and watch your business win.

Website Content Analysis

Take a look at your firm’s website – your 24-hour “silent salesperson” and key representative – because before deciding to do business with you, that’s often the first thing your ideal prospects will check. How will they assess your site, especially in comparison with your competitors’? With luck, your web designer has given you a beautiful, technically-sound site… but if the content is weak, confusing, or riddled with errors, your site simply won’t represent you well. It won’t work! Michael’s 35-Point Checklist and 5-Cs Copy Analysis will help your site compete with the best content on the web – and win.

Case Study Testimonials

Who can resist a good story? We read our favorite novels and watch our favorite shows and movies over and over. But neuroscientists note that tales do far more than entertain us: they have the power to deeply influence our beliefs and decisions by appealing to our emotions and our capacity for empathy.  Why not put this power to work for your business?  Case Studies are stories about how your best customers found great solutions to thorny problems by doing business with you. They're "super testimonials!" Michael’s a master storyteller (and empathy expert). Let him craft the tales that help your firm win.

MDH Top Hat

Michael "Sebastian" Hume

Check out this video for my critically-acclaimed holiday novel,

The 95th Christmas > > >

The 95th Christmas

Get your copy of the first edition today!

Read what the critics say about The 95th Christmas

Planning your budget? ​ For a list of the "going rates" for today's most sought-after copywriting projects, CLICK HERE




We hired Michael to write case studies for our Agency... From the interview process with our clients through to the final product, Michael was a true professional. We are extremely pleased with the quality of his work.

Janna G , Reputation-Focused Digital Marketer


Michael truly has a way with words! His novel The 95th Christmas is richly written with a beautiful message that warms the heart. It was such a beautiful gift to give.

Dina R , Massage Therapist


Michael edited a technical article I wrote and (made) a vast improvement... I have gotten several compliments on what WE wrote.

Larry B , Auto Repair Business Owner


He edited a Continuing Education course that I wrote... and helped me add clarity to a complicated subject. Michael has proven himself to be top notch....

Joseph L , Commercial Real Estate Expert


Only Michael Hume can take my jumbled thoughts and random musings and weave them into a great story that makes my business stand out in a crowded marketplace.

Jeffrey A , Web Presence Developer

Truly what I was looking for

Here is what you get when you hire Michael: that satisfying feeling that you can check off another item on your to do list. Michael takes what to me is difficult and frustrating and turns in copy that is truly what I was looking for. Thank you Michael!

Joel E , Home Services Business Owner

He turns "a bunch of text" into readable, happy information

I've worked with Michael Hume on several projects, and I am totally enamored with his ease of turning "a bunch of text" into readable happy information that is interesting - and keeps you reading.

Sherry O , Graphic Designer

Let's Start The Conversation Today!

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