Introducing Three Great Solutions
To Help Your Business WIN
Ignite your business! Attract and retain the best talent, stand out from your competitors, and find and delight your ideal customers.
Key Message Copy Platform
It’s a simple fact: When customers are presented with unclear, inconsistent, conflicting, or muddled marketing messages, they instinctively say “no,” and move on. However, creating consistent key messages can be one of the most difficult marketing chores. You’re under the gun to create a sales letter here, an e-blast there… and it’s hard to ensure all your messages are on the same “page.” The solution? Let Michael create a Key Message Platform for your business that includes an in-depth analysis of your firm’s “audience,” and a full array of strong, consistent, benefit-driven messages to help your business win.
Website Content Analysis
Take a look at your firm’s website – your 24-hour “silent salesperson” and key representative – because before deciding to do business with you, that’s often the first thing your ideal prospects will check. How will they assess your site, especially in comparison with your competitors’? With luck, your web designer has given you a beautiful, technically-sound site… but if the content is weak, confusing, or riddled with errors, your site simply won’t represent you well. It won’t work! Michael’s 35-Point Checklist and 5-Cs Copy Analysis will help your site compete with the best content on the web – and win.
Case Study Testimonials
Who can resist a good story? We read our favorite novels and watch our favorite shows and movies over and over. But neuroscientists note that tales do far more than entertain us: they have the power to deeply influence our beliefs and decisions by appealing to our emotions and our capacity for empathy. Why not put this power to work for your business? Case Studies are stories about how your best customers found great solutions to thorny problems by doing business with you. They're "super testimonials!" Michael’s a master storyteller (and empathy expert). Let him craft the tales that help your firm win.
Planning your budget? For a list of the "going rates" for today's most sought-after copywriting projects, CLICK HERE
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